A major motivating factor behind popX is to help bridge the gulf between the ultimate users of domain assets and the domain industry. Although this asset class has been around since the internet hit mass adoption, it is striking that still today many don’t know all that much about the domain industry.

While those that do, know a huge amount! About every tiny little technical detail!

It is thus central to the popX ethos that we contribute towards raising the level of knowledge on our industry. Domains are essentially the base layer of the internet, and all sides only stand to gain by engaging with this asset class on a deeper level. A rising boat lifts all tides — and knowledge should have no borders.

To this end, we use the popX blog to impart knowledge we have learned over the years and as a place to playfully engage with domains, language and branding strategy.