The Centralized Finance Custodian

Looking to take a position at the nexus of FinTech and traditional finance? CeFi.vc may be just the ticket.

Prior to the rise of Decentralized Finance (DeFI) in the last years, most all exchange of crypto assets occurred via Centralized Finance (CeFi). You traded on an exchange or otherwise interacted in cryptocurrencies, but your assets sat on the books of that CeFi institution, rather than in your own personal wallet.

You were trading with your crypto, but a third party was ‘minding’ it for you. You were also thus entirely subject to the rules and whims of the intermediary party, i.e. that extra nerdy dude in your class who googled bitcoin earlier than you, set up an exchange and is oh so very bad at remembering wallet keys (it’s all those damn squiggles, I tell you!). Much in the same way that your fiat money sits in the traditional bank on the mainstreet. It’s your money in there, just don’t try to withdraw it too quickly, or upset the person at the ‘Manager’-marked desk.

DeFi has altered the landscape, especially in regard to lending, but today the Centralized EXchange, or CEX, remains the venue of choice for trading crypto. Crypto.com, Kraken, CoinBase, Binance. These are all CeFi.

Why CeFi will be important

But if DeFi is sure to be the bedrock of the future crypto scene, won’t it mean less room for CeFi?

Well, no.

Because here’s where the real money steps in..

And the pathetic millions of new money flash-in-the-pans just can’t cope. For the Establishment has finally found their spectacles and sits aghast at the news coming in over the ticker tape.

However, if traditional players are to come to play in the crypto space, they need a centralized component to do this. And as they do, the domain CeFi.vc will be well positioned to show that the owner knows the score.

Extras: Logo. ‘Hodl, bro’ orange tee & bowtie.

Touchwords:Refined. Robust. Rich.

The .VC Extension

This domain is set in the .vc extension, itself witnessing a scramble by traditional investment actors. All eager to dominate their branding space and show that they’re with it by grabbing what is becoming the default extension for Venture Capital (and is seeing ever wider use among all types of financial firms).

Bridging the fintech–tradfi divide, CeFi.vc is a domain with broad appeal. Like Janus, it faces both ways, but casts projections that are equally strong.

In the final reckoning then, the whole CeFi.vc ensemble would work beautifully as the home of the foremost actor operating within the crosswinds now traversing these niches.