Trust the data..

This is one of those domains that manages to be hugely flexible while retaining its full ability to achieve strong impact. No matter which direction you take it.

Across all industries, the demand for analysis, and s/he who is able to conduct it, is unlikely to abate any time soon. Data lies at the heart of nearly every commercial activity and in the past decades, the lion’s share of the spoils have gone to those with the best analytic structures — and the gumption to use their analysis most effectively.

Appearing in the singular form like this also means that the brand is infused with a sense of action and control. Analyzer.com is the doer of the analysis, the analyzer which gets it done, and oversees the process. ‘Analyzers’ are also actual objects, used to take samples, measure readings, etc.

Extras:Logo. Corporate haircut tips.

Touchwords:Data. Data. Data.

The ideal owner for Analyzer.org

Set in the data-driven world we inhabit, Analyzer.org is an ideal fit for a medium-sized corporate player wishing to benefit from the classic purity of this brand. It is also suitable in conception for a smaller consultancy or an organization such as a regulatory body.

The role of the .org extension in the brand composition would play well with the latter, but isn’t a great hindrance to other uses (see the section on using .org adjacent).

This is because the (form of the) keyword is not especially organisational in feel and the brand Analyzer.org feels like a natural fit for a project that is wider in scope, facing its industry as a whole. The high level of authority and trust attributed to the .org extension by users would also help serve this aim — as the saying in the domain industry goes: “Choosing dot org puts a bow tie on your brand”.

Correct use of the .org extension

Since the beginning of crypto, the .org extension has also always been strong in the space, and continues to be the extension of choice for many projects.

Arguably because it is indeed perceived as bringing an extra touch of ‘officialdom’ to the brand. This is due to the high level of trust in sites running on .org — it’s used by many associations, NGOs, social endeavours, etc.. So a project that opts for .org, even one in the crypto space, can gain the slipstream benefits of the connotation with authority and trustworthiness.

Each extension has its particular merits, so the most important thing is that it aligns as closely as possible with your vision. But if any strong project branding as ‘Analyzer’ gains traction, it would probably wish to acquire the .org anyway, defending its position and marking itself out as holding more authority than others in this branding space.