Explorer.vc is an adventurous brand set in the swashbuckling .VC extension! With a broad brand like this, you can see it working for a varied range of ventures. It’s another slick domain that we love it for its seamless combination of branding power old and new.

NeoHistoric Branding

It’s a delectable blend of old and new branding, with the messaging of the classic keyword injected with future-facing energy by the emerging clout of the .VC. Indeed, this blend of old and new is reflected beautifully in the keyword itself.

We live in an era of renewed interest in all things space and forward exploratory. And when NASA names its first ever spacecraft ‘explorer’, they very much mean to play on the historical images this conjures up in the mind of the audience.

It’s logical brand storytelling.

You draw a line which is implied as extending back far deeper than either presenter or viewer/speaker or hearer could know. But make it clear that you are, in this generation at least, the legitimate bearer, the sanctioned presenter/speaker of that line. Free to tug on and wrap the viewer/hearer up in it as you see fit.