Home.University
Learning = Innovating
As with many popX domains, this new gTLD is situated at the nexus of at least two powerful tailwinds. In this case, the seismic upteching of learning that has occurred in recent years and the movement of education into the homeplace.
Home.University is a prime example of how to correctly deploy a ‘new G’ extension as your brand. That is, construct your internet home from two words that fit together — leveraging the space saved by the now ‘dropped’ additional third ‘word’ (com, net, io, etc.).
In the case of Home.University, the second word is already fairly long, but you’ve offset the (previously unavoidable) negative impact this may have by cutting down the length of the domain overall. Humans do not type as well as robots, so any help you can give them with this will stand your traffic in good stead.
Home.University also hits home because it is an exact key phrase match domain, but the fresh look that the new G construction means it is also quite brandable. It doesn’t feel to the user like you’re trying TO.SPELL.OUT.EACH.EXACT.WORD.YOU.NEED.TO.INCLUDE.IN.ORDER.TO.REACH.YOUR.T.A.R.G.E.T.com
Extras: Logo Set.
Touchwords:Concise. Convincing. Credible.
But Home.University is natural and direct in form and lends itself to a variety of potential learning experiences. From courses on the latest tech to an elite university institute focused on well-rounded ‘global degrees’ and operating globally.
We already have such programs (usually by virtue of the top colleges attracting global talent), but you could fuse each course with a heightened consciousness and global awareness.
The world: our home. Home.university: where we humans come together to face down the challenges of our home.
Dropping in on the 24-hr schedule of live rolling classes, including lectures delivered by international organization officials, etc.
When exchange students are sent abroad, the sending university is known as the ‘home university’, so a savvy resource for tracking cross-university exchange or research connections could also be a play here.
Manor.vc
A prime example of how to correctly deploy a new gTLD domain as your brand.
The exact match keywords hang together seamlessly, and the fresh look enabled by the ‘new G’ construction means they can be used as a much smoother brand.
The positioning of this brand could also not be timelier. Amid the seismic upteching of learning seen in recent years — and the movement of education into the homeplace.
APED.io
A prime example of how to correctly deploy a new gTLD domain as your brand.
The exact match keywords hang together seamlessly, and the fresh look enabled by the ‘new G’ construction means they can be used as a much smoother brand.
The positioning of this brand could also not be timelier. Amid the seismic upteching of learning seen in recent years — and the movement of education into the homeplace.