A major motivating factor behind popX is to help bridge the gulf between the ultimate users of domain assets and the domain industry. Although this asset class has been around since the internet hit mass adoption, it is striking that still today many don’t know all that much about the domain industry.

While those that do, know a huge amount! About every tiny little technical detail!

It is thus central to the popX ethos that we contribute towards raising the level of knowledge on the domain industry.

Domains are the base layer of the internet, and all sides only stand to gain by engaging with this asset class on a deeper level. Perhaps even coming to understand why domaining itself has become a way of life of by itsellf. And how so much hunting and hoarding of these intangible assets has been going on for the past three decades. With many more on the horizon.

A rising boat lifts all tides — and true knowledge knows no borders.