Those who watch carefully, can see clearly..

Short, brandable dot coms like this are ever thinner on the ground. Because, when it comes down to it, there are only a limited number of words in the English dictionary. And far less still words that are suitable as brands.

So, if a firm wants the exact match dot com of their brand, they have been impelled to move. Beacuse, if you can see the longview, the internet as the gateway of (bordeless worldwide) commerce is really just in its infancy, with new participants entering each day.

Appreciating this dynamic, more established players have also taken to stocking up on single-word dot com domains. Reserving their right to the most widely recognized extension in most branding spaces. Further tightening the dot com squeeze in the process.

Priers.com is savvy and clear brand that holds some nice potential. As the plural form of ‘prier’ (and the alternative spelling ‘pryer’), it’d work great for an offering focused on watching, observing or some kind of investigation or digging/mining. It has a slightly lurking feel about it, so if useful this more voyeuristic aspect could be played upon when building your brand story.

popX does the legwork for you

As regards more technical details on the brand construction, as always, the legwork has already been done on our end. ‘Priers’ is the preferred term across all standards of English worldwide. ‘Pryers’ does exist as an archaic alternative, but digging into the data, usage is a fraction of that for ‘priers’.

We also turned away from ‘Pryers.com’ due to its confusing potential as hack of ‘prayers’. And indeed, a ‘pryer’ was originally the head of monastery or convent.

Moreover, both Pryer and Pryers are common surnames. ‘Prier’ is also a surname, but our research did not locate people called ‘Priers’. Prier.com is the home of a long-established engineering company founded by a person bearing that name.

So, as long as your project is not in that area, Priers.com would appear to be standing at the outset of a clear and smooth branding pathway ahead.

Extras: Logo.

Touchwords:Vivid. Vigilant. Voyeuristic.

“They’re exactly who I need!”

It’s a typical multipurpose popX domain, but we do love Priers.com as a private investigation or some kind of data deletion service! This is becuse experience has shown that even if you think you might be paying over the odds at the time of purchase, bagging a well-suited domain usually works out as nothing short of a bargain in the long run.

In this case, as so many services thrive on the back of customer referral, the name alone may do a big chunk of your marketing for you!

“I want to hire a PI to see what they can dig up. You used a firm that got the job down. What’s their name?

“Priers.”

“They’re exactly who I need!”

Chuck in a bit of marketing and, assuming that Priers are decent at their job, this domain can do as much for as a domain can do. Leaving you to focus delivering the rest and roll toward long-term success.