Ten years since the introduction of ‘new G’ alternative domain extensions, we take a look at why firms build brands around this asset class. And attempt to chart the intriguing and unique messaging opportunities that have emerged in the ‘new G’ space..
Tight new gTLD brand that oozes authority and savvy. Set in an up and coming extension seeing growing adoption among astute players in FinTech, crypto, web3 more broadly and the wider financial services industry, this short, call-to-action verb works a treat.
We quite like the idea that you can run finance, and convey this assured message so succinctly to your audience. Or treat the keyword as a noun and run your brand that way.