Ten years since the introduction of ‘new G’ alternative domain extensions, we take a look at why firms build brands around this asset class. And attempt to chart the intriguing and unique messaging opportunities that have emerged in the ‘new G’ space..
Timely, trending and endearing, Superbot.io is a soaring domain set in the equally robust .IO domain extension. This is a quirky-cutesy .IO domain that’d work great as an AI brand.
But there’s broader use cases on the table here, as it’s a more ’empty vessel’ domain than that; a product of common and often ambiguous use of the keyword in multiple areas..
Impactful, sudden and quirky, Stalker.io is a typical popX domain from the Highly Disruptive range.
We love this bold yet playful brand and the forward-thinking marketer can have so much fun building an emphatically unique brand story.
Short, striking and disarmingly ingratiating, there is just something about Maxi.xyz that makes it intriguing to the viewer. A mystique that also equips its with a better chance of getting that viewer to wander on through its branding door.
Could the allure come from something deeper than ‘Maxi’ being a cool or association-rich word?
Striking, fresh, and with a sense of adventure and innovation, Moonwalk.io can help your brand bounce onto the scene — at heady heights.
As regards what Moonwalk.io can sell or do, the range is really quite wide. Brands that play on the astro theme have been on boom since modern branding was even a thing. And set in the pioneering .IO domain extension, a further layer of messaging conveying the innovative outlook and contemporary relevance of this particular Moonwalk brand is added.
Could immerged.com be your future brand home?
A dictionary word set in the ever-vital .COM extension, the keyword makes for a timely domain that leaves you flexbility with which to maneuver your brand offering. While benefiting from the positive connotation & imagery connected with this word..
Strong, impactful, and with a sense of heritage.
The brand draws on an inherent pool of prestige, conjuring up images of old timey adventures, while evoking the notion of holding technology unmatched by any contender.
At this nascent point in the ascent of humanity into the Meta, the terms continue to flow in flux and shift. But alongside ‘metaverse’ itself, ‘metaspace’ is right up there. If ‘metaverse’ is the ‘web’ of the 1990s, ‘metaspace’ is the ‘cyberspace’.
The English language being what it is, ‘metaspace’ is surely set to occupy and ever-increasing place in our cultural shorthand as the meta becomes an adopted reality for many…
Another banger of a single-word .io domain.
Blockwork stand at the epicenter of two powerful and rapidly changing fields — blockchain and work.
However, the powerful imagery of ‘blockwork’ as a word in its own right is an avenue which should be explored. Connoting as it does, a sense of artisanry, sturdiness and structure.
Killer brand with multiple use cases.
Biohazard is edgy and powerful, yet achieves this value proposition while drawing in a wider cross-section of users. A rare attribute in a brand of this type.
Another emphathic one-word domain in a popular extension.
It’s a slick domain hack for ‘space biology’, so Space.Bio would surely suit a biotech connected to the space industry. Or it would make the ideal internet home for a biosphere venture.
But there’s also greater flexibility here,
ingroup.xyz is an elite single-word domain that is perfect for a brand that wants to create an air of exclusivity or indulge the human need for community — surely needed among the humanfolk now more than ever!
The .XYZ extension setting would also be well-geared towards the latter take, with so many strong communities rapidly developing around .XYZ homes, the messaging of a community-driven ingroup.xyz would receive beneficial tailwinds from this trend…
Updraft.xyz is a tight .XYZ brand that’s perpetually in motion, heading only one direction..the right one.
Fitting well with the web3-leaning .XYZ extension, Updraft.xyz is yet another flexible ’empty vessel’ domain from popX.
Standing ready for you to fill brimful of whatever offering and brand story you will. In fact, Updraft stands so perfect and plain in its flexible positivity that the level of interaction with the core properties of the target word really depends entirely on the creator…
Shirk.io is a short one-word brand set in the innovation-friendly and flexible .IO domain extension.
We’re not entirely clear on what Shirk will bring to the world, but that is often the case with this kind of ’empty vessel’ domain. It works without it being overly clear why it works – until the creator puts there specific stamp on it. They brand it, in a very literal way.
MicroLab.xyz is another highly flexible brand that can be taken in various directions.
Fitting well with the web3-leaning .XYZ extension, MicroLab.xyz would make a slick home for a range of tech firms, in research, gaming, AI, etc, etc.
Or as a true ’empty vessel’ brand in whatever vertical or niche happens to be you.
PaINTED.io (painted.io) is a timely one-word brand set in the ever-boisterous and flexible .IO domain extension.
It stands at the crossway of several strong commercial trends, including AI, NFTs, and the new wave of creative crossover products and services pulling on zoomer pockets.
95.io is a unique numeric brand in NN format set in that tech fav, the .IO domain extension.
Like its current popX running partner, 350.io, it is a highly flexible domain that just might set your offering apart in the ever-rising sea of fluff out there.
Flinch.xyz is a tight brand that can be imbued with one or more of multiple meanings.
You can see Flinch.xyz working for a range of tech firms, in gaming, gambling, esports.
It can also be taken as a true ’empty vessel’ domain, to be used in whatever vertical or niche happens to be your stomping ground.
Buddha.vc is a beautiful brand that looks to evoke the viewer’s birthright to well-being and godlikeliness. While it is naturally packed full with inherent nothingness, the cultural prominence and connottation of this word nonetheless brings a vivid brand into existence.
Set in the classy and abundant .VC extension (attracting material abundance that one hopefully won’t take too seriously so as to forget to enjoy), Buddha.vc is a bright brand that may well wish all beings happiness, peacefulness and liberation from a life caused by the suffering wrought by interacting with inferior domain names, amongst other downers.
I aped, you aped, we all aped in. Now where to take it from here?
A short, fun domain in an extension that’s embedded in the broader Blockchain, NFT, Crypto space. The perfect launchpad for a project aimed at riding the tradewinds now blowing through.
