Another short and savvy ’empty vessel’ brand asset. Set in the ever-buoyant .COM, AEPX is a highly flexible domain that shouldn’t lose its power no matter which direction you decide to take it.

That’s the beauty of supertight domains like this, there are few ways you can detract from its inherent strength.

AEPX.com is simply hovers in the right place and the right time. So, it quickly ticks boxes, leaving you more time to work on what your rendering of this brand will bring to the world.

Touchwords:Reach. Pinnacle. Altitude.

Extras:Logo set. Options on other aged 4Ls.

Inherent value of LLLL.com

Four-letter dot com domains (4Ls) have been the darling of branders and domain investors alike for a long time now. And were all snapped up for hand registration back during the ‘China Wave’ of the mid-2010s, which saw huge piles of cash flow into this type of domain, becoming a significant sub asset class in its own right.

Although no longer day-traded with such vehemence as back in the peak of the 4L as commodity, these days they are seen as something of a store of value. And a domain type that offers liquidity if you need to cash out in a hurry.

But mostly they remain in the hands of established firms, long-haul investors, and those savvy enough to understand either their value as an asset, a brand, or both.