All hail the community!

This a fun yet powerful domain, with an intriguing brand story. The term ‘ethnarchy’ dates back approx. 2,500 years, and means a kingdom composed of a particular people.

But it has come down to us in English via the more recent Byzantine Empire (from the Greek ἔθνος (ethnos, “tribe”) and ἄρχων (arkhe, “rule”).

A sprawling imperial territory, the Byzantines used the term to refer to the kingdoms along its borders, mostly on the Black Sea and the Mediterranean.

Or rather, those kingdoms formed arounda cohesive ethnoculture or tradition and living under a single leader. The term ‘ethnarchy’ referred to both the population and the land of such rival kingdoms.

Convincing connotation

Intrigued by its potential use in the cryptospace, we loved Ethnarchy.com as a brand even before we heard the whole story behind this unique word.

But the deeper connotations sealed it for us, implying as it does a sense of cohesion, community and shared vision. To both those inside and outside the space, the world of crypto can often feel like a cult of sorts. With its own rules, tropes and ideolect.

The cryptospace will often tend to feel like its own distinct tribe — characterized internally by further distinctions along ‘clan’ lines. At least that’s the way it appears to those viewing from this particular point in its development..

But in the longview, it is surely an ethnarchy!

With King Sat reigning from incognito on high, watching on as his Doxed Dukes construct their clans and bring glory to the entire tribe.

Well, maybe.

In any case, the elements at play in the domain Ethnarchy.com amount to sheer gold when it comes to crafting your brand ethos and positioning your brand. Its similarity to the word ‘anarchy’ will also not go unmissed among the crypto-anarchists out there!

Extras: Logo. Initiation ceremony cressets.

Touchwords:Curiosity. Culture. Community.