i.holiday is a fun and playful brand!

Set in the flexible yet targeted .HOLIDAY extension, this is another truly unique popX name. Built as a branding inlet into a huge industry, with a little bit of techy quirk on the way in.

Instant brand ownership

By constructing the domain from the first person personal pronoun and the matching conjugated form of the verb ‘to holiday’, you instantly get the user to take personal ownership of your offering. Setting you up nicely for user engagement there on in!

They identify with themselves, as (the subject of the) holidaying and your role in fulfilling that action — all in one fell swoop! As such, i.holiday is the the perfect jumping off point for the user, and the perfect jumping in point for the site — here you come, popping up on queue to help the user finish the personalized sentence they appear to have started…

Travel site for the adventurous, younger, more tech-savvy user

The potential of this domain as a straight up travel site, perhaps one specializing in solo travel, cannot be ignored. In an industry worth USD 2.3 trillion annually, finding a way to personalize your piece of the pie and help the customer to feel like they are spending their descretionary income on an exeperience that is unique to them, cannot be overstated.

With younger generations choosing to spend far more on experential ‘acquisitions’ than the material object-focused generations that have gone before them, affinity with this cool URL could allow the site owner to crank their branding to work this angle better.

Who does holiday?

Plus there are other branding routes on the table, and using ‘holiday’ as a noun works equally well. ‘Holiday’ is also a very globally used word, which will help the brand owner leverage cross-cultural appeal.

However, the holiday periods by which the West marks its calendar are outrageously lucrative business — you only have to look at how an entire Halloween industy has conquered all before it during the past two decades. Not to mention that behometh which, if the shopfloor is the litmus test, appears to begin while the Halloween decorations are still up.

So, an app that helps you navigate the various ins and outs with which the typical Western consumer packs their lives during such periods may well save a great deal of stress (assuming that the not-so-hidden option of simply not packing one’s life so chock full will continue to be overlooked).

We also love i.holiday as some kind of productivity service that helps with planning your (non-)working hours and/or promoting wellness among the frazzedly overworked.