Create a place of mystery
The Merriam-Webster dictionary has ‘prexy’ as meaning ‘president’. It’s a rather slangy word and its origins are unknown. It’s a popular term for referring to the president of a college in particular.
Using this slightly off-kilter word as your domain means your brand proposition is suitably quirky. As a brand, Prexy is also quite ‘cutesy’, while being more mysterious than most.
This has the effect of ushering in a more playful, interactive tone into the brand proposition.
Fun and enigmatic, at first glance the viewer feels they kind of get it, but wants to know more to be sure — and so clicks through. They’re not served the full Roman banquet, only the tasty starters and the fish dish. Thus creating an empty space for a more interactive engagement.
Instead of slinking all over you, Prexy.io flashes you an enigmatic smile, then quickly averts its gaze.
The effect of this ‘opening’ action achieved by Prexy also means that it would make an intriguing and competent brand for a whole range of ventures. This is because, upon engaging with this enigmatic brand, an imaginative space is opened in the user’s mind.
A portal through which Prexy.io smoothly slips, coming to rest in a full and upright position, oozing replete with bounty of your particular offering.
Serious about branding? Check out the deepest dive ever in the blog article IO Branding Tricks — The Quirky-Cutesy Approach. More Prexy and other such Mumbo included!
Touchwords:Enigmatic. Elusive. Engaging.