The THIRD part in a series of in-depth articles on how to successfully brand off an .io domain.
Read about the quirky-cutesy approach to dot io branding!
Set amid the mercurial ascent of .xyz, a brand ready to soar.
It is techy and it is quirky. But the visual and phonic appeal of this unique keyword also make it memorable and cute, while not losing sight of the target audience.
An archetypal, ‘quirky-cutesy’ .io brand that’s ultra-flexible.
What this brand proposition lacks in instant recognition, it makes up for in enigma, luring the user into its realm.