Explore your branding s____

Another emphatic one-word domain in a neat, powerful extension. It’s a slick domain hack for ‘space biology’, so Space.Bio would surely suit a biotech connected to the space industry. It could also be the ideal internet home for a biosphere venture. But there’s greater flexibility here, as the word ‘space’ certainly provides a great deal of, well, let’s say ‘capacity’ for interpretation.

The domain consists of two indvidual keywords, so this would also suggest that there is surely a whole host of (ex)changing ways to deploy it as a brand.

Why firms choose a new gTLD

Firms choosing to acquire a ‘new G’ extension as their home often do so to show that they are fresh, with it and cutting edge. Signaling to the new visitor to their home that they should make a little mental note: “Ooh, that’s different — These guys must be a bit different.”

This play can come off especially well for firms in older industries if that industry is a place where innovation is genuinely encouraged. So, the fit in this case with an actor in the space industry would work a charm.

Space.Bio is also a good example of a case where it may be beneficial to allow the styling of the keyword to ‘spill over’ into the extension.

This flexibility enabled by the ‘new G’ also gives the owner the option to play on that interflowing effect, by setting your brand font in whichever case produces the most desirable type of impact for your project.

About the .bio domain extension

.bio is understandably one of the more popular gTLD extensions — as it’s visually quite appealing and clean. It was launched with everything ‘bio’ in mind (from bioengineering and biotechs generally to biometrics and biosystematics).

It’s also a common domain hack for sites presenting any kind of biography – profiles of people, movies, coins, etc.

Among those old (G) enough to remember MySpace and similar profile sites, brands like Space.Bio may carry a quite deep connotation of profiles and info presented in this blurb format.

The .bio extension is operated by a company based in France and among its marketing thrusts places the extension as the space for any companies or content relating to organic produce. As many major European markets don’t really use the word ‘organic’ for this, preferring the term ‘bio’; itself a ‘hack’ of biological.

Registration is open to all, but if you plan to use your .bio site to pitch products meeting the ‘bio’ standard for produce sold in the European Union, this quality claim will have to proved.
So, spacecookies@space.bio, you may have to earn your snazzy new email address!

Extras:Logo set.

Touchwords:Brave. Boisterous. Bold.

Ready for launch?

Read the in-depth version of this domain review for Space.Bio in the popX Resources article ‘Tips for Styling gTLD Domains‘. Where we provide in-depth tips on how to style a ‘new G’ extension as your brand!