This is the extended version of the domain review for rarer.xyz.
Learn about the cultural relevance at the heart of many major world langauges. And how this can be used to craft a brand that is built on a deep resonance with the target audience.
As tight a brandable as you’re going to find in the cryptospace.
This domain was minted back when there were less than 100 altcoins (now there are 10,000+), just a few months after Ethereum and Doge peeped onto the scene.
It’s such a clean domain (in a space with some truly atrocious, ill-thought-out brands) that it’s tempting to call it the ‘category-defining brandable’.