Although the domainer community has watched the rise of .xyz closely the past years, 2021 saw unprecedented widescale adoption of this ‘new G’ extension. With major players like Square choosing an .xyz for their rebranding (Block.xyz) and startups jostling to cut their slice of this techie, quirky and creative extension.
As the six-figure sales of .xyz domains continue to roll in, there is evidence to suggest that among the cream of VC-backed startups (in the FinTech space and beyond), .xyz has become one of the go-to options when searching for a forward-looking brand.
But nowhere has .xyz adoption been more noticeable than in the NFT space. As we move farther away from the events that occurred, it would seem that 2021 was the watershed moment for both NFTs and the .xyz extension. And see that their popularity continues to climb in tangent with one another.
It may be some time before we see a seven-figure .xyz sale, but the odds are high that it will go to an actor in the NFT space.
Touchwords: Scarce. Sparse. Subtle.
The Core of Value
When it comes down to it, scarcity is the core of value, and so the driver of commerce. And, indeed, defines our concept of this intangible construction as humans we have agreed to call (economic) ‘wealth’ or ‘riches’.
The driving fundamentals of NFTs can be considered a hyperized version of this concept of scarcity; the idea of a given object or experience not being freely available. The feeling that what you have access to is rarer than that available to others.
It is within these crosswinds of growth that the brand Rarer.xyz sits. Short, impactful and targeted, there is a kind of cosmic unity to the word ‘Rarer’. Perhaps it is because the construction of the word itself is rarer than nearly all other English dictionary words, containing a seldom-seen pattern of the same consonant (C) repeated three times and broken up twice by a (long) vowel (V). That is, a CVCVC constuction — in an ABACA pattern.
And it is this ephemeral charm that means Rarer.xyz works as a symbol on multiple levels, while appealing to markets across multiple world regions.
Wordnerds and domainers interested in how the pattern of RaReR works across multiple cultures, can read more in the blog article ‘Leveraging Cultural Relevance for Branding Success‘.