This in-depth popX blog piece on .FM domains continues our exploration of alternative domain extensions. It looks into what .FM domains actually are and how FM domain names are being used by savvy branders..
Ten years since the introduction of ‘new G’ alternative domain extensions, we take a look at why firms build brands around this asset class. And attempt to chart the intriguing and unique messaging opportunities that have emerged in the ‘new G’ space..
Read the popX deep dive on why so many major tech players are using the poten .IO domain extension to set their brand apart from the competition.
At this nascent point in the ascent of humanity into the Meta, the terms continue to flow in flux and shift. But alongside ‘metaverse’ itself, ‘metaspace’ is right up there. If ‘metaverse’ is the ‘web’ of the 1990s, ‘metaspace’ is the ‘cyberspace’.
The English language being what it is, ‘metaspace’ is surely set to occupy and ever-increasing place in our cultural shorthand as the meta becomes an adopted reality for many…
This is the extended version of the domain review for CeFi.com.
It looks into the next stage of the crypto space and why CeFi will be an important catalyst for major traditional finance players.
Updraft.xyz is a tight .XYZ brand that’s perpetually in motion, heading only one direction..the right one.
Fitting well with the web3-leaning .XYZ extension, Updraft.xyz is yet another flexible ’empty vessel’ domain from popX.
Standing ready for you to fill brimful of whatever offering and brand story you will. In fact, Updraft stands so perfect and plain in its flexible positivity that the level of interaction with the core properties of the target word really depends entirely on the creator…
The THIRD part in a series of in-depth articles on how to successfully brand off an .io domain.
Read about the quirky-cutesy approach to dot io branding!
This is the extended version of the domain review for Homoglyph.com.
Learn how pesty little critters called ‘Homoglyph Attacks’ deceive internet users each and every day.
Technical and trademark information for .io domains.
This is the extended version of the domain review for Space.Bio.
Gain insight into brand styling aspects for your ‘new G’ domain!
The SECOND part in a series of in-depth articles on how to successfully brand off an .IO domain.
Read about the cutesy approach to dot io branding!
This is the extended version of the domain review for rarer.xyz.
Learn about the cultural relevance at the heart of many major world langauges. And how this can be used to craft a brand that is built on a deep resonance with the target audience.
Read this in-depth explanation of why domain price are routinely negotiated. And what makes the domain industry the last bastion of bargaining on the planet!
The FIRST part in a series of in-depth articles on how to successfully brand off an .io domain.
Read about the quirky approach to dot io branding!
