Don’t hate the player..

Another more risqué brand from our Highly Disruptive range, this is a striking name that should be deployed with caution. Despite the fact that, through iincreasingly common usage across a variety of settings, the phrase ‘pimp game’ arguably now stems far beyond its original context.

The phrase ‘pimp game’

Similar to the same way that a ‘baller’ does not necessarily play basketball, but rather has baller bucks and renowned status, the person with ‘pimp game’ is savvy and streetwise, but not necessarily an actual hustler.

Indeed, the changing dynamic, meaning and implication of the phrase is one of the aspects that makes PimpGame attractive as a branding option at this juncture in time.

As it makes for heightened brand impact on first encounter and allows further layers of messaging and interplay to be brought to the fore. With the two-word PimpGame ensemble subsequently playing on the concept of power as a shifting force, rather than on fixed attributes of a certain set type of power that may have orignally given rise to the phrase.

In short, it forces the user to step back for a second — and think! A useful atrribute (and the first job!) in any brand offering.

Brand composition

The composition of PimpGame again has that lovely 4-letter word x 2 balance to it. Making it very clear to the user and keeping each of the words nicely in their respective lanes.

The positioning of the ‘m’ as the third letter in each word injects further balance and nice alliteration that is picked up and sealed shut with a sense of natural closure by the ‘m’ of the ‘.com’. An alliteration that interlaced with that already intoduced by the plosive ‘p’ bookending the lead word.

Pimp Game is a brand that works equally well styled as two separate words or run together in camel case. All lowercase is also an option and may inject your brand with a little bit of ‘cutesy cover’ (see the domain review for fucks.co).

Extras:Logo.

Touchwords:Shrewd. Strong. Slick.

Optimal use case

Likely due to its urban origins, the phrase ‘Pimp Game’ is also quite flexible, used primarily as a noun, but drifting nearer to an adjective when suffixed to another noun (‘pimp game lessons’).

The phrase is also used as loan word in hip hop tracks in dozens of languages. Digital cratediggers can use a lyrics search engine to dig deeper here. But be warned, there is literally 10,000+ songs containing the phrase ‘pimp game’.

Now, that’s inherent brand equity right there!
Cultural relevance being key to branding success.

PimpGame lends itself to a variety of uses. An edgier project that wants to profit from the metaphorical connotation of this phrase — and the fact that half the target area is composed of the word ‘game’ — would do well to make PimpGame.com their home.

But again, do note that this is a Highly Disruptive name — and unlikely to make a good internet home for a server farm!